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KMID : 0389520180250010021
Sleep Medicine.Psychophysiology
2018 Volume.25 No. 1 p.21 ~ p.26
Development of Korean Social Affective Visual Stimuli
Seok Bum-Joon

Kim Nam-Beom
Min Kyung-Ha
Park Do-Hyun
Kim Seog-Ju
Abstract
Objectives: The current study aims to develop Korean Social Affective Visual Stimuli (K-SAVS) to arouse social affect.

Methods: K-SAVS is composed of pictures of social situations among East Asians. Each picture contains a negative, positive, or neutral affect. Positive and negative stimuli were presented to one group of subjects. Negative and neutral stimuli were presented to another group of subjects. All subjects were required to fill out Affective Valence and Arousal Manikin.

Results: In the initial test, 18 positive affective stimuli pictures (1 set) and 36 negative affective stimuli pictures (2 sets) were chosen from 95 stimuli pictures. Positive affective stimuli pictures showed higher valence (p < 0.001) and lower arousal (p < 0.001) than negative affective stimuli pictures. In the confirmatory test, 18 neutral stimuli pictures (1 set) were additionally selected out of the total of 79 pictures of neutral stimuli pictures and the pictures used in the former experiment. Neutral stimuli pictures showed higher valence (p < 0.001) and lower arousal (p < 0.001) than negative affective stimuli pictures.

Conclusion: K-SAVS can be a valid and useful tool for inducing specific social affects of Koreans.
KEYWORD
Affect, Social affect, Emotion, Visual stimuli, Picture
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